About our Involvement
Cookies for Kids' Cancer was founded by two OXOnians (OXO employees), Gretchen and Larry Witt who were inspired by their son Liam's battle with pediatric cancer. All forms of pediatric cancer combined claim the lives of more children in the United States than any other disease - more than asthma, muscular dystrophy, multiple sclerosis and AIDS combined.
They were shocked to learn that the main reason over 25% of kids diagnosed with cancer do not survive is because of a lack of effective therapies. And the reason for the lack of effective therapies was simple: lack of funding.
Gretchen and Larry believed that they could impact change - they just needed to state the need and make it easy for people everywhere to get involved. They also knew that, unlike many other parents facing a similar battle, that they had resources at their fingertips. They had to do something.
For two longtime OXOnians, it only seemed natural that their call-to-action was related to the kitchen and to food. In December 2007, Gretchen had an idea that sounded just so crazy it would work - to hold one giant cookie sale to fund a new pediatric cancer treatment. In three weeks, 250 volunteers (many of them their fellow OXO employees) baked and sold 96,000 cookies and raised $400,000.
Gretchen and Larry founded Cookies for Kids' Cancer to provide inspiration and support for individuals, communities and businesses to help fight pediatric cancer through the concept of local bake sales. Over the past four years, thousands of bake sales have been held, raising over $2.5 Million to fund pediatric cancer research.
OXOnians regard each other as family. The news of Liam's diagnosis hit us hard and we were determined to help "bake a difference." Since the beginning, we have shown our support by baking cookies and holding bake sales. In the first year of our formal partnership together, OXO help raise over $250,000 for this cause so close to our hearts.
This year, we are thrilled to continue our partnership with this organization so close to our hearts, one that will enable us to play an even larger role in the movement to find a cure for pediatric cancer. On top of our personal efforts to support this worthy cause, OXO will donate up to $100,000 to Cookies for Kids’ Cancer.
Bake a difference, one cookie at a time. Together we can make the letter "C" stand for Cookies.