Other than being fashion failures, what do Laura Ashley, Karen Millen, Coast, Oasis and Warehouse have in common?
Despite collapsing and closing all their stores, the brands are surviving online after being bought by a mix of trade buyers or indeed rivals. These brave – or perhaps crazy – businesses are hoping that the brand DNA is strong enough to lure shoppers to their respective websites and convince them to spend.
Other than Laura Ashley, which is still trading from stores for now, all of the aforementioned brands have been bought by Boohoo.
The timing is seemingly in their favour, as click-and-collect in shops might become less popular with more people working from home and able to accept deliveries. Plus, with over a quarter of shoppers now planning to spend more online after the lockdown restrictions are lifted, according to Global Data, it is