In a WWD-produced webinar, “Fielding Beauty Trends,” Sonia Summers, founder and chief executive officer of Beauty Barrage, joined WWD executive editor Arthur Zaczkiewicz in discussing how beauty brands and retailers can emerge from the pandemic stronger than ever using every channel to embrace consumers, and taking clienteling online.
In a nod to a call, particularly in the beauty industry, for companies to pull up or shut up, Summers began the conversation with her own company’s statistics sharing that Beauty Barrage is 100 percent minority female-owned and operated with an employee base of 96 percent female and 80 percent minority employees.
Like many companies, Beauty Barrage was faced with a need to pivot in the wake of COVID-19. While e-commerce has shown increased sales in recent weeks, it is still not enough to offset an overall decline in retail during the pandemic.
“Brands who don’t market and promote their service in