Business

Your digital marketing plan can make or break your business. Find out what you need to know

TLDR: The Complete Digital Marketing Growth Hacking Certification Bundle offers insight into dozens of strategies for finding and converting customers online.

From search engine optimization (SEO) to content marketing, from social media advertising and engagement to email campaigns and affiliate plays, there are nearly as many avenues to digitally market online as there are sellers marketing.

And while one method may serve a particular seller better than others, there’s never a one-size-fits-all answer to assembling a digital marketing plan. In fact, the reality is it will almost always take a combination of many approaches to build to the web audience and customer base you want.

The Complete Digital Marketing Growth Hacking Certification Bundle ($34.99, over 90 percent off from TNW Deals) makes sure you understand all the avenues open to you, with a background in all the critical ways you can build a brand, optimize your messaging and hopefully, make

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Learn how to succeed in digital marketing with these online classes

Learn how to succeed in digital marketing with these online classes
Learn how to succeed in digital marketing with these online classes

TL;DR: Learn to build your online presence with the Complete Digital Marketing Growth Hacking Certification bundle for $34.99, a 97% savings as of Aug. 7.

Contrary to what it seems, digital marketing goes way beyond posting on Facebook and getting listed in Google. If you’re going to succeed as a marketer in 2020, knowledge of search engine optimization (SEO), paid ads, and even SMS alerts should be on your résumé. These tools and techniques all help accomplish one common goal: being able to increase sales for your brand. If you’re committed to being at the top of your career game, the Complete Digital Marketing Growth Hacking Certification Bundle can get you up to speed and it will only cost you $34.99.

This nine-part course is taught by some of the best in the business. Entrepreneur and marketing innovator Benjamin

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These are the best online courses

How to learn SQL: These are the best online courses
How to learn SQL: These are the best online courses

Structured query language, or SQL, is a programming language, but it’s not just for programmers. In fact, it’s probably the language you should learn even if coding seemingly has nothing to do with your career.

SQL is used to communicate with databases. As data increasingly informs nearly every industry under the sun, SQL is widely used for database management and to pull, edit, manipulate, and add information to databases.

Think of it as a language for asking questions. Writing SQL is writing a code that will ask databases to group information based on what you or your company is looking to learn.

Even if you’re in a field that doesn’t normally require coding know-how, SQL can make you better at your job. It can make data analysis easier for anyone who works with data: marketers, those in business, and data

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Are dress clothes gone for good?

Dressing up is being dressed down – and that’s bad news for retailers that specialize in traditional office clothes.

After years of business attire becoming increasingly casual, the sudden transition to working from home for millions of Americans has undermined retailers that sell dress clothes.

Men’s Wearhouse, Jos. A. Bank, Brooks Brothers, Lord & Taylor, Ann Taylor, Loft and Neiman Marcus are among the retailers whose parent companies have entered Chapter 11 bankruptcy in recent weeks, having experienced a sudden drop-off in sales due in part to what industry leaders are calling “casualization.”

While most nonessential retailers have posted sales declines due to temporary store shutdowns and a sharp drop in foot traffic during the COVID-19 pandemic, companies that specialize in dress clothes are in the worst shape – especially menswear shops.

Tailored Brands bankruptcy: Men’s Wearhouse, Jos. A. Bank owner files for Chapter 11 protection

Brooks Brothers store closings

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Tax-free shopping coming to 10 states with sales tax holidays this weekend. Here’s where to save.

Shoppers in 10 states should file this away: This weekend, you can pick up clothes and school supplies tax-free.

Sales tax holidays kick off Friday in nine states – Florida, Iowa, Missouri, New Mexico, Ohio, Oklahoma, South Carolina, Texas and Virginia – and Maryland’s tax holiday begins Sunday.

Alabama, Arkansas, Mississippi and Tennessee already held their tax holidays. Maryland and Connecticut will offer tax breaks later in August. 

The back-to-school shopping season, the second-biggest period for retailers, behind the holidays, usually kicks off in mid-July and peaks in mid-August. This year, it’s off to a slow start amid the COVID-19 pandemic. Experts predict the shopping season will peak in late August and spill into most of September.

Need Clorox wipes?: Disinfecting wipes shortage could last into 2021 amid coronavirus pandemic

Drive-in movies at Walmart: Walmart launching drive-in movie theaters at 160 stores amid COVID-19. Here’s how to reserve a parking

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Want to know how SEO actually works? Check out these online classes.

Want to know how SEO actually works? Check out these online classes.
Want to know how SEO actually works? Check out these online classes.

TL;DR: The Pro Google SEO and SERP Certification bundle is on sale for £22.02 as of August 7, saving you 98% on list price.

Whether you work for the man or you’re building a personal brand, you want to make sure your company/wellness vlog/Etsy account ranks somewhere near the very top of the page when people search for you on Google.

But what if you only appear on the second page of results, like some sort of dormant Twitter account or obscure Urban Dictionary entry? Should you pack in your influencer dreams? Or tell the CEO to liquify company assets and declare bankruptcy? The answer is no.

SEE ALSO: Master digital marketing with this stacked set of classes

Instead, get on top of your Search Engine Optimisation. If you’ve heard the term SEO but have no idea what

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Tech leaders have long predicted a ‘splinternet’ future where the web is divided between the US and China. Trump might make it a reality.

President Donald Trump attends a bilateral meeting with China's President Xi Jinping during the G20 leaders summit in Osaka, Japan, June 29, 2019.
President Donald Trump attends a bilateral meeting with China’s President Xi Jinping during the G20 leaders summit in Osaka, Japan, June 29, 2019.

Kevin Lamarque/Reuters

  • The Trump administration announced a broad plan on Wednesday to block Chinese software from being used on US devices and keep US data off Chinese cloud services.

  • The plan mirrors China’s “great firewall” that prevents people in China from accessing most US websites and apps.

  • While the Trump administration’s announcement rocked the world of tech, Silicon Valley leaders have long braced for a “splinternet” that could replace the world wide web with locally contained networks.

  • Others, like former Google CEO Eric Schmidt, have previously predicted a bifurcated internet, split between China’s internet and the rest of the world.

  • Visit Business Insider’s homepage for more stories.

We’re closer to a “splinternet” than ever before.

Tech leaders have long warned that the world wide web could come

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Target Is Now Selling Adorable Kids’ Face Masks for $2 a Pop

From Good Housekeeping

As the novel coronavirus pandemic surges on, the demand for face masks has some retailers scrambling to make more — and sometimes, finding a mask that’s actually in stock and ready to be shipped is tricky. Medical-grade surgical masks are in tight supply as healthcare workers on the frontlines in hospitals and clinics are facing a shortage of supplies; while these surgical masks and N95 respirators are designed for a single-use, many doctors, nurses, and essential staff are reusing them anyway.

This is why the Surgeon General Jerome M. Adams has urged the general public to stop buying PPE. The Center for Disease Control and Prevention (CDC) states that N95’s are the most effective in protecting those treating infected patients, but for those who are not in a medical setting, they’re actually rendered mostly ineffective without a fit test. All this being said, it makes more

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Why We Buy In to the Big Business of Sleep

In a small room without windows, I am instructed to breathe in sync with a colorful bar on a screen in front of me. Six counts in. Six counts out. Electrodes tie me to a machine whirring on the table. My hands and feet are bare, wiped clean and placed atop silver boards. My finger is pinched by an oximeter, my left arm squeezed by a blood-pressure cuff. Across from me, a woman with a high ponytail, scrublike attire and soft eyes smiles encouragingly. She is not a doctor, and this is not a lab. The air smells like lavender and another fruity scent I later learn is cassis. My chair is made of woven reeds, topped with a thick cushion and a pillow for lumbar support. The windowless room feels more cozy than claustrophobic; this is not torture but a luxury. I am, in fact, in a five-star resort

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How COVID-19 Changed Everything About the 2020 Election

In the 2020 that might have been, nobody is sick and politics is the center of the universe.

The Democratic Party has just nominated Joe Biden and his running mate at its mid-July convention in Milwaukee, while Republicans are gearing up to renominate Donald Trump in Charlotte, N.C. At his usual rallies, Trump is pointing to the roaring economy to make his case for re-election, while Biden struggles to stir up crowds with his plea for a return to normalcy. Trump’s allies continue to promote conspiracy theories about the Biden family’s entanglements in Ukraine, leading increasingly desperate Democrats to push for a second impeachment in the House. Both parties are campaigning furiously across the country, knocking on millions of doors to turn out voters in November.

But in the 2020 that’s actually happening, the COVID-19 pandemic has changed everything–from how the campaign is conducted to how we vote to what

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