Back-to-school shoppers are expected to spend a bit more this year than in 2019 — even in spite of uncertainty over school openings, according to a new survey by the International Council of Shopping Centers.
Its back-to-school survey was conducted by Engine Insights on behalf of ICSC in late July and is a representative U.S. sample of 1,005 adults 18 years of age and older.
The ICSC, which is a membership organization serving retail and real estate professionals, said the average consumer is expected to spend an average of $1,053 on back-to-school or related items, which is up approximately $200 from last year, with an expected increase in spending on electronics and furniture.
“Fluidity” is looking like the norm for back-to-school policies these days, as students and administrators remain entirely uncertain about when — or if — they will return to school. Only 26 percent of respondents indicated school would