Walmart’s New Beauty VP Musab Balbale Wants to Redefine E-commerce

Musab Balbale is the new guy on the block, in more ways than one.

Like many New Yorkers seeking relief from the stressors of a pandemic-stricken city, he and his family recently decamped from the Upper West Side to greener pastures in Westchester County. It was a previously planned move accelerated by the pandemic, he says, and he feels bad leaving the city behind, though office space and room for kids to roam prevailed.

Then there’s the new job. The Yale and Harvard Business School-educated Walmart exec this month transitioned into his new role as vice president of omnichannel beauty for the retail giant. He takes over from Jody Pinson, the former vp of merchandising credited with bringing Walmart’s beauty department into the modern era.

Balbale is a different kind of executive than Pinson, a Walmart lifer who got her start on the sales floor and worked her way up

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Student deals from Udemy, Cult Beauty and adidas

Every penny counts when you're a student, so be money-savvy with these handy discounts (The Independent)
Every penny counts when you’re a student, so be money-savvy with these handy discounts (The Independent)

After an extremely long summer at home with the family, we’re all craving our own personal space and independence.

Thankfully, it’s almost time to go back to uni. If it’s your first time, making new friends, learning new subjects and joining sports clubs are just a few of the things everyone is looking forward to at the beginning of the new autumn term. While for existing students, it’s moving into new homes and reuniting with friends.

University is a time for exploring new ideas, freedom, knowledge, independence, making friendships that will last a lifetime as well as having fun! It really is no wonder why many people cite university as being the best years of their life.  

Despite all the excitement, moving away from home for the first time (or again) and starting a

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How Planet Fitness, Ulta Beauty, And Kohl’s Changed Their Business Models To Successfully Whether The Storm Of The Coronavirus and Surge Forward Towards Profitability.

“If you want to succeed in retail, you need to fully commit to off-price or online,” -Jim Cramer, Mad Money, March 5, 2020

Retailers have been struggling for sometime to compete with the giant Big-box stores such as Amazon (AMZN), Walmart (WMT), Home Depot (HD), and Costco (COST), who offer massive discounts, great selection, and an easy shopping experience. Then the Coronavirus pandemic engulfed America this past March, and most retailers, other than essential ones like pharmacies and grocery stores, were forced to close their doors because consumers were self quarantined. After that took place, retailers needed to make changes to their stores to allow for proper social distancing and hygiene so they could open them safely. Brand loyalty gave way to buying whatever was cheapest. Some retailers, including JC Penney, Neiman Marcus and Brooks Brothers have already succumbed to the virus and have filed for bankruptcy. Others have laid

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Fielding Beauty Trends Amid Crisis

In a WWD-produced webinar, “Fielding Beauty Trends,” Sonia Summers, founder and chief executive officer of Beauty Barrage, joined WWD executive editor Arthur Zaczkiewicz in discussing how beauty brands and retailers can emerge from the pandemic stronger than ever using every channel to embrace consumers, and taking clienteling online.

In a nod to a call, particularly in the beauty industry, for companies to pull up or shut up, Summers began the conversation with her own company’s statistics sharing that Beauty Barrage is 100 percent minority female-owned and operated with an employee base of 96 percent female and 80 percent minority employees.

Like many companies, Beauty Barrage was faced with a need to pivot in the wake of COVID-19. While e-commerce has shown increased sales in recent weeks, it is still not enough to offset an overall decline in retail during the pandemic.

“Brands who don’t market and promote their service in

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This New Online Retailer Pairs Shoppers With Beauty Brands That Align With Their Values

“Today, more than ever, shoppers understand that how and where they spend their dollars can drive real economic impact,” says Geenie founder Chana Ginelle Ewing.

Geenie founder Chana Ginelle Ewing.
Geenie founder Chana Ginelle Ewing.

We’re living in a time when major corporations are being put on blast — for problematic labor practices, problematic leadership, problematic political affiliations, problematic sustainability practices, you name it. And consumers are increasingly questioning where and how they spend their dollars. 

Fortunately for beauty shoppers, it also happens to be a boom time for indie beauty brands, many of which are BIPOC-owned and driven by principles of inclusion, philanthropy and lifting up marginalized people. But parsing through the many (many) emerging labels on the market — and determining what their values are — can be complicated and time-consuming. Enter Geenie, a new e-commerce marketplace founded by author and marketing veteran Chana Ginelle Ewing, that seeks to pair shoppers with indie

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Chinese Beauty Industry Experts Defend Whitening Products

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LONDON — Major beauty brands are changing how they describe whitening and lightening skin-care products, but is that what the consumer wants in China, the category’s largest Asian market?

“I will still buy ‘whitening’ or ‘brightening’ products because I prefer looking fairer and I don’t like the way I look when I am tanned. It has nothing to do with me wanting to assimilate to the Western ideal of beauty, wealth and social status, it’s just my personal preference,” said Fiona Liu, a product designer in Shanghai. She is also an amateur beauty vlogger who spends a good amount of her salary on skin-care products.

“Reading about what brands are doing to not seem racist makes me want to roll my eyes. While I sympathize with women in South Asia and Africa, or women from minority backgrounds in Europe and North America using

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KNC Beauty Founder Launches Zoom School for Black Female Entrepreneurs

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Beauty entrepreneur Kristen Noel Crawley, the founder of KNC Beauty, is starting an online educational platform meant to help other Black female entrepreneurs succeed with their beauty businesses.

The program is called KNC Beauty School and it makes its debut online July 14. Crawley and other Black female executives, including Trinity Mouzon of Golde and Melissa Butler of The Lip Bar, will provide four semesters of free information on entrepreneurship, facing adversity, social media and marketing and strategic partnerships and investors.

“We’ll be going over resources and giving advice from other female founders to women of color who want to start a business or are in the early stages of their business,” Crawley said.

Interested entrepreneurs can sign up through a registration link available via Crawley’s Instagram account, where she has more than 400,000 followers.

Crawley had found that after speaking at industry

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