The first week of a new NFL season is the key time of year for “daily fantasy sports” (DFS) apps like FanDuel and DraftKings, and now that those companies are also rapidly launching sportsbook operations in states that have legalized sports betting, they are even more focused on aggressive customer acquisition.
It may come as no surprise, then, that DraftKings (DKNG) tells Yahoo Finance the first week of the 2020 NFL season was its biggest week for new customer signups since 2015. (That combines DFS customers and sports betting customers; DraftKings will not break out the numbers.)
The superlative comes with a considerable asterisk: the plentiful promotions and free-entry codes the company offered for Week 1.
On the sportsbook side, DraftKings ran a promotion allowing new users to place a bet (up to $50) on the Kansas City Chiefs +101, meaning the bet would pay out unless the Chiefs lost