Britain’s monopolies watchdog has called for new powers to stop Google and Facebook abusing their dominant position in online advertising, including being able to levy fresh fines on the tech firms and split out their operations.
In recommendations for the Government, the UK’s competition watchdog said “existing laws are not suitable for effective regulation”, and urged a new “pro competition regulatory regime” be established.
It said a new regulatory body, termed a “digital markets unit”, should be able to enforce a code of conduct to stop Google and Facebook from being able to engage in “exploitative or exclusionary practices”. The group should be able to impose significant fines if companies fail to alter their behaviour.
The Competition and Markets Authority recommended that the unit should be able to order Google to open up its data to allow rival search engines to compete against it, as well