By Reya Mehrotra
The virtual marketplace is bustling with offers and discounts. With the start of The Amazon Great Indian Festival, Myntra’s Big Fashion Festival, Flipkart’s Big Billion Days Sale, this year, small and medium businesses are looking to pick-up through online mediums like Amazon Karigar & Flipkart Samarth that enables craftsmen to have a wider approach.
To encourage festive shopping, in a first, Amazon has announced a sale season lasting up to a month starting from October 17 contrary to the usual 5-6 days of sale while Flipkart would stick to its 5-day sale festival ending October 21. It has also incorporated SME sellers from 20000 local shops to help them generate business. A big reason for this was the surge in online orders. The Festive Shopping Index 2020