Fashion, like trouser silhouettes, tends to change course once the pendulum swings too far in one direction. And if fast fashion defined the 2010s, slow fashion may be the marker of the new decade.
For years, the industry has pushed mass production and consumption at a clip so rapid that quick-turn, quick-churn fashion is now falling out of favor and making way for its more measured counterpart. COVID-19 has helped accelerate this redefinition of fashion — both luxury and at other price points — as clothing crafted with sustainability at the fore.
“The pandemic has helped foster a ‘buy less, buy better’ mentality with interest sparking in products with more value and longevity over disposable fast fashion. There has been a greater push on artisan products and items with a focus on craftsmanship, further backing the slow-fashion trend,” said Kayla Marci, market analyst at retail intelligence platform Edited. Creating exclusivity