Hellacious

Queer Eye’s Tan France Uses His ‘Hellacious’ Start in Business to Help Owners During the Pandemic

When it comes to launching a small business amid tough economic times, Tan France can certainly relate.

“I started building my business within the [2007-09] recession, which was so unwise but I had no other choice,” the Queer Eye star, who founded fashion brand Kingdom & State, tells PEOPLE. “The first year-and-a-half, in particular, was so dire.”

“I started very late 2009, and 2010 was a wash. Then in 2011, I learned how to change things up to make it appropriate for what people were actually going through at that time,” France, 37, continues. “So I absolutely know what it means to pivot your business and switch things up to cater to the new market or audience.”

What France didn’t know, however, was that his experience would benefit him years later as he takes on his newest venture: starring on Facebook Watch’s Boost My Business, a show where he

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