If two of the hottest names in at-home fitness are worried about Apple Fitness+, they sure aren’t showing the public. That says a lot about the total addressable market for at-home fitness in the post COVID-19 pandemic world — leaving the door open for many players to compete effectively.
Earlier this week, Apple took the wraps off its first fitness experiences designed for the Apple Watch and iPhone. Launching later this year, Apple Fitness+ will offer studio-style workouts that focus on popular training methods such as cycling, treadmill running, rowing, high intensity internal, yoga, dance, and core.
“We do welcome Apple’s entry into the space. We see it is as further validation of the shift to working out from home,” Tonal founder Aly Orady told Yahoo Finance’s The First Trade. Tonal, a Peloton rival, is a connected strength training platform.
In typical Apple services form, it will make the pricing