Heres

Apple Fitness+ doesn’t terrify the founder of this Peloton rival — here’s why

If two of the hottest names in at-home fitness are worried about Apple Fitness+, they sure aren’t showing the public. That says a lot about the total addressable market for at-home fitness in the post COVID-19 pandemic world — leaving the door open for many players to compete effectively.

Earlier this week, Apple took the wraps off its first fitness experiences designed for the Apple Watch and iPhone. Launching later this year, Apple Fitness+ will offer studio-style workouts that focus on popular training methods such as cycling, treadmill running, rowing, high intensity internal, yoga, dance, and core.

“We do welcome Apple’s entry into the space. We see it is as further validation of the shift to working out from home,” Tonal founder Aly Orady told Yahoo Finance’s The First Trade. Tonal, a Peloton rival, is a connected strength training platform.

In typical Apple services form, it will make the pricing

Read More

Can Celebrity Activism Campaigns on Social Media Actually Make a Difference? Here’s What an Expert Thinks

Naomi Campbell And Benedikt Taschen Celebrate The Los Angeles Launch Of "Naomi" At Taschen Beverly Hills
Naomi Campbell And Benedikt Taschen Celebrate The Los Angeles Launch Of “Naomi” At Taschen Beverly Hills

TV personality Kim Kardashian and model Naomi Campbell take a selfie in 2016. Credit – Charley Gallay/Getty Images

The world of social media was a little quieter than usual on Wednesday: Celebrities ranging from Kim Kardashian West to Mark Ruffalo “froze” their Instagram accounts for 24 hours, to protest hate speech and misinformation being spread on Facebook, Instagram’s parent company.

“I can’t sit by and stay silent while these platforms continue to allow the spreading of hate, propaganda and misinformation,” wrote Kardashian West, who has 188 million Instagram followers, in a tweet on Tuesday, before encouraging her fans to join her.

Read More

Your online branding is key to your business success. Here’s your roadmap

TLDR: With The All-In-One Digital Branding Certification Bundle, you’ll have all the training to get a new brand up and running across all the important digital avenues.

No matter how great your product or service is, without an easy, identifiable brand element to encapsulate it all, there’s a good chance your business will fly right past most modern digital audiences.

That means not only defining how you want your business to be seen online, but all the ways it’ll be seen and experienced, from images to text to social media. It’s a lot of ground to cover, but the training in The All-in-One Digital Branding Certification Bundle ($45, over 90 percent off from TNW Deals) explains the basic steps all the platform you have to know and master to get the most out of your business in the digital space.

The bundle features 10 courses with 37 hours of in-depth

Read More

Want to buy shares online? Here’s how to get started

<span>Photograph: Westend61/Getty Images</span>
Photograph: Westend61/Getty Images

It has been a miserable time to be a saver – interest rates, which were already poor, have fallen further since the Bank of England cut its rate to a record low. At the same time, workers lucky enough to have kept their jobs during the coronavirus pandemic have saved thousands of pounds – and now they are looking at where to put it. Total retail bank deposits in the UK have jumped by £78bn since the start of the Covid-19 crisis.

Perhaps it is no wonder that online trading in shares by small investors has taken off in recent weeks, with evidence of working-from-home employees dabbling in the markets on the side.

Hargreaves Lansdown, the biggest trading platform, reported a dramatic 221% rise in the number of trades placed between 24 March and 30 June compared with the same period last year. Interactive Investor, another of

Read More

Here’s how the 2020 Toronto International Film Festival will make you love movies again

Kate Winslet and Saoirse Ronan in <em>Ammonite</em>. (Photo: Courtesy of TIFF)
Kate Winslet and Saoirse Ronan in Ammonite. (Photo: Courtesy of TIFF)

In most years, September is the time when moviemakers, movie stars, movie journalists and movie lovers alike head to Canada for the Toronto International Film Festival, a weeklong celebration of cinema… and the official launch of awards season. But 2020 isn’t most years. Due to the coronavirus pandemic, this edition of TIFF will be offering a mixture of virtual screenings, as well as outdoor events and limited in-person theatrical showings for Toronto-based film fans.

Outside of select events, American audiences won’t be able to attend TIFF either remotely or in real life: Virtual screenings are exclusive to Canada, and the U.S./Canada border remains closed to travelers. But the festival is still a key part of the moviegoing calendar, setting the tone for the awards season to come by launching high-profile films from past Oscar winners like Regina King,

Read More

I Had Passive Suicidal Ideation. Here’s What Everyone Should Know

Life has hardly been easy lately. COVID-19 has catapulted even the mentally healthiest among us into fear or anxiety, and some warn that a global mental health crisis is looming. I consider it a gift, then, that it’s been a long time since I thought about not wanting to live.

Passive suicidal ideation — thinking about, but not planning, one’s own death — became a familiar coping mechanism between my late teens, and it persisted into my late twenties. I’ve never actively wanted to die. Most days, I enjoyed my life. I was invested in my plans and looked forward to the future. But every now and then, when things were particularly difficult, I wanted to close my eyes and disappear. Thinking about no longer existing was like an emotional reflex, something I sometimes defaulted to when faced with internal pain.

I’m not alone, yet this subject is infrequently talked

Read More

Here’s one possible reason why Tesla wasn’t added to the S&P 500

Our mission to help you navigate the new normal is fueled by subscribers. To enjoy unlimited access to our journalism, subscribe today.

It’s not a great day to be a Tesla bull.

In a move that surprised the Street on Friday, Tesla was not added into the S&P 500 index—instead passed over for Etsy, Teradyne, and Catalent. And investors are clearly showing their dismay: Tesla’s stock was down over 17% in midday trading on Tuesday.

Morningstar’s David Whiston, for one, is “not surprised” by Tesla’s S&P snub and speculates that “Tesla has a quality of earnings issue around being profitable often with the help of emission credit sales. The index is market cap weighted, so Tesla qualifies easily in that regard. But perhaps the committee is concerned about the stability of Tesla’s earnings, and that caused them to want to wait a bit,” Whiston tells Fortune via email.

In fact,

Read More

15-year mortgage rates are at an all-time low. Here’s how to get the best one

Refinancing remains at the top of many homeowners’ to-do lists, and it has taken on more urgency as a new refi fee is expected to push mortgage rates higher this fall.

A 30-year fixed-rate mortgage might be your automatic first choice. But if you’ve been in your house a few years, refinancing into a 15-year mortgage can keep you from dragging out the debt and piling up massive interest costs.

The monthly payments can be steeper, but the loans come with lower interest rates — currently averaging a record low 2.42%, according to mortgage company Freddie Mac. And this summer, some lenders have even been offering 15-year mortgages at under 2%.

Here are four tips on how to get the very best deal when refinancing into a 15-year mortgage.

1. Run the numbers on 30- and 15-year loans

Most mortgage lenders offer both 30- and 15-year terms. Compare the current

Read More

Voting by mail? Here’s how to make sure your ballot gets counted

More Americans than ever are expected to cast their ballots through the mail this election, and doing so may seem daunting to first-time absentee voters or those unfamiliar with the process.

Some states now allow their residents to more easily cast mail-in ballots as the coronavirus pandemic makes the safety of in-person voting questionable, and the analyst website FiveThirtyEight estimates one-third of American voters will use this method, McClatchy News reported.

Mail-in voting, despite unfounded claims from President Donald Trump and other Republican lawmakers, does not lead to increased fraud and doesn’t help one party’s chances of winning over another.

But there are some common mistakes mail-in voters make that can render their ballots invalid.

In 2016, roughly 1% of all mail-in ballots cast were rejected, according to a report from the U.S. Election Assistance Commission. A CBS News analysis found in that in key battleground states, between just under

Read More

Nervous About Making Friends in College This Semester? Here’s Your Go-To Guide

Getty Images

In more ways than one, college is looking pretty different this year. If you’re back on campus, mandatory face masks, social distancing, and parameters set around large gatherings are just some of the ways that the coronavirus (COVID-19) pandemic may have impacted your day-to-day. If you’re not on campus, online college can pose its own set of mental and physical challenges. Due to the pandemic, college, which used to be a space that was prime for meeting new people, can suddenly feel much more isolating. But whether it’s your first semester or your last, leaning into social connections is important for your well-being—particularly right now.

“Science shows that 70% of our happiness comes down to our relationships, so it’s easily one of the most important factors for our well-being—both physical and mental,” says Shasta Nelson, friendship expert and author of The Business of Friendship: Making the Most of

Read More