influencer

How the coronavirus is changing the influencer business, according to marketers and top creators on Instagram and YouTube

Macy Mariano. 

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Macy Mariano.
  • Marketers and digital creators are adjusting to changes in the influencer-marketing industry as the coronavirus continues to spread globally.

  • As with most businesses in the ad industry, professionals have trimmed budgets, canceled events, and looked for alternative revenue streams.

  • Several months in, brand deals are slowly starting to trickle back and creators are adjusting to a new normal in their careers. 

  • Business Insider spoke with influencer-marketing professionals across the industry to better understand how they are adjusting their businesses to continue to earn a living during the coronavirus pandemic and the resulting economic turmoil. 

  • Subscribe to Business Insider’s influencer newsletter.

This post will be added to when new information becomes available and was last updated on September 1.

As the near-term effects of the coronavirus outbreak continue to be felt across the global economy, businesses and creators in the influencer-marketing industry

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This online course teaches you how to become an Instagram influencer

This online course teaches you how to become an Instagram influencer
This online course teaches you how to become an Instagram influencer

TL;DR: The Complete Instagram Influencer Bundle is on sale for £22.21 as of August 15, saving you 98% on list price.

Even if you aren’t descended from a long line of famous people, there is money to be made on Instagram.

And while effectively growing your IG following is unlikely to have brands, businesses, or corrupt foreign regimes just begging to thrust you into the 1% with lucrative #SponCon, it could go some way to supplementing your revenue stream. Everyone loves a side hustle, especially if you can do it on your phone.

SEE ALSO: Access more than 600 online courses for under £50

If you have zero clues as to how to go about this, this bundle of eight online courses on Instagram influencing could be a big help. Along with a course for true IG newbies, there’s

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Sasheer Zamata on social media & her comedic influencer killing “Spree”

Sasheer Zamata in “Spree” Dreamcrew Entertainment

“Originally it was going to be just purely an indictment of this horrible trend in America of white male mass murderers,” says “Spree” director and co-writer (with Gene McHugh) Eugene Kotlyarenko. “Then when we came upon the idea that actually there’s a lot that horrible people like that share in common with influencer culture.”

Shot largely with GoPro and phone cameras and unfolding in a livestream format, “Spree” takes what could be a gimmicky concept and turns it into an unnervingly comic horror tale. “Stranger Things” actor Joe Keery is Kurt Kunkle, a rideshare driver and frustrated aspiring social media star who decides to start poisoning, stabbing and drilling his hapless passengers in pursuit of likes. But when he crosses paths with Jessie Adams (“SNL” veteran Sasheer Zamata) a comedian with a sharp social media game, he begins to think she may hold the

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I’m a 19-year-old TikTok influencer. Here’s how I turned social media into a job

Parker James, 19, is a social media creator based in Dallas, Texas, who has made a name for himself on TikTok through his family-friendly comedic character “StEvEn.” His character is the endearing and curious CEO of the Dino Club, a fictitious club he created for dinosaur lovers. Below James shares in his own words how he went from being an average high schooler to a TikTok powerhouse with over 6 million followers, a talent agent and making a living from creating videos.

I’ve always enjoyed making others happy.

When I was younger, I started making funny videos in hopes of making my friends and family laugh. Their reactions always made me so proud and motivated me to continue to come up with new jokes and skits.

However, as I grew older I got more into sports than my previous comedy passions. Unfortunately, while trying out a new trick on my

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How the coronavirus is changing the influencer business, according to marketers and top Instagram and YouTube stars

Macy Mariano.
Macy Mariano.

Macy Mariano.

  • Marketers and digital creators are adjusting to rapid changes in the influencer-marketing industry as the coronavirus continues to spread globally.

  • As with most businesses in the ad industry, professionals are trimming budgets, canceling events, and looking for alternative revenue streams.

  • Business Insider spoke with influencer-marketing professionals across the industry to better understand how they are adjusting their businesses to continue to earn a living during the coronavirus pandemic and the resulting economic turmoil. 

  • Subscribe to Business Insider’s influencer newsletter: Influencer Dashboard.

This post will be added to when new information becomes available and was last updated on July 9, 2020.

As the near-term effects of the coronavirus outbreak continue to be felt across the global economy, businesses and creators in the influencer-marketing industry are doing their best to adapt.

Influencers have seen some of their sponsorship deals shut down and events cancelled, with many shifting their

Read More

How ‘The Influencer’ Helps Autistic Performers Rehearse Connection

Natalie Webber during a rehearsal for "The Influencer" with The Miracle Project
Natalie Webber during a rehearsal for “The Influencer” with The Miracle Project

Elaine Hall said when her son started showing signs of autism, she just wanted to connect with him. “When he would spin in circles, I would,” she shared. “We’d be birds and we’d fly together and we’d connect.”

The providers of traditional autism therapies and support would tell Hall that in seeking connection by meeting her son where he was, she was “enabling his autism.” Hall still sought a different way to support her son’s growth and development.

She recruited many of her friends and colleagues from her life as a top Hollywood acting coach as well as creative special education professionals. They assisted her in the development of a method that turned into The Miracle Project, a performing arts organization geared toward people on the spectrum.

There are different facets of The Miracle Project, including social skills

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