If you own a business, you need a web presence. First and foremost, that means you should have a great website. There’s no way around that. But what about social media? Is it necessary to have a Facebook business page?
Let’s see. In December 2019, Facebook had an average of 1.66 billion daily active users, according to its fourth quarter results. So, if you own a business, you want a Facebook page. The trick is to do it right.
Here’s how to make one that will not only start some social chatter but will create new customers for your business.
Building Your Facebook Business Page
The first thing you need to do is to create your Facebook business page. While it’s not difficult to do, you should be thoughtful about how you put it together. Here are a few tips.
Make a Professional, Not Personal Profile
You don’t want to