From Car and Driver
For ages, car dealers have stacked the deck against buyers. They’ve squelched competition with state laws that their lobbyists helped craft. They’ve fought attempts to share financial information with buyers, making negotiating unpleasant and difficult. Many of them won’t even answer a simple email.
In the past decade, car dealers have haltingly, begrudgingly embraced changes in the retail landscape brought on by the internet. And that slow play would have continued but for a fat little microorganism that traveled the globe earlier this year and disrupted everything. The COVID-19 shutdowns this spring forced dealers to do something they’d been putting off: embrace technology and put buyers first.
“People’s expectations changed overnight,” said Larry Dominique, chairman and CEO of PSA North America, which is in the process of relaunching the Peugeot brand in the U.S. and Canada