The plant-based food wars are heating up this summer. And Beyond Meat (BYND) looks poised to end July firing the last shot, for now.
Beyond Meat disclosed Friday that a new plant-based sandwich dubbed the Sizzli has gone live in 650 Wawa stores. The locations span Wawa’s dominant states of Pennsylvania, New Jersey, Delaware, Maryland, Virginia, and Washington, D.C. Another 220 Wawa stores in Florida will get the sandwich on August 10.
“Wawa is a cult favorite brand and we’re excited to partner with them to introduce several new breakfast options made with Beyond Breakfast Sausage. These new on-the-go options not only taste great, but will make plant-based meat more accessible to more consumers,” said Chuck Muth, chief growth officer at Beyond Meat.
Beyond Meat has focused extensively on making its brand more accessible to consumers this summer. Besides the Wawa deal, the company launched value packs at retailers such