John Lewis is planning to replace its famous promise to match rivals’ prices as its new boss plans radical changes to the business.
“Never knowingly undersold” has become harder to defend as competition from online retailers has become ever tougher.
told the Sunday Times she expected the price pledge to go.” data-reactid=”21″The new chief executive Sharon White told the Sunday Times she expected the price pledge to go.
The slogan has been in place since 1925.
“The proposition is important because it signifies being fair to society. We’re reviewing it to improve it,” Ms White told the Sunday Times.
The department store chain has already announced the closure of eight stores including its flagship Birmingham site which only opened five years ago as it struggles to adapt to the challenges arising from the pandemic. This year between 60% and 70% of John Lewis’s sales are expected to be online,