With Britons throwing away an estimated £140 million worth of clothing each year, there’s no denying that our rapacious shopping habits are harming the planet. As one of the most polluting industries, the fashion world needs to wake up to its sustainability problem.
If the stats unsettle you as much as they do us, and you’re frequently looking for the next best eco-friendly fashion initiative, allow us to introduce you to the realm of wardrobe rentals.
While these platforms have long since been part of the fashion dialogue across the pond, with Rent the Runway dominating the market in the US, the phenomenon is starting to take off in the UK too. So much so that data analytics company GlobalData predicts that the UK clothing rental market will be worth to £2.3bn by 2029.
As a worthwhile alternative to investing in fast fashion, the premise behind wardrobe rentals is