The coronavirus-led lockdown fueled a number of trends, one of those being the rapid shift to online shopping as brick-and-mortar stores remained shut during lockdowns.
Staying Indoors Boosts Online Shopping
The coronavirus pandemic compelled many retailers to shut down stores through March, April and May, driving the crowd to online platforms. Even though the economy is reopening, consumers continue to shop through online retail channels. This is because the lockdown measures may be easing but signs of resurgence of coronavirus and unavailability of a proper vaccine have been keeping people at home.
Moreover, e-commerce offers a lot many advantages over traditional retail. All items, from grocery, home furnishing to exotic meals, can be delivered to one’s doorstep. In fact, online channels offer greater convenience during thepandemic. Consumers do not need to worry about social distancing and avoid hassles like wearing a mask,which has been made a compulsion in brick-and-mortar stores.