Apple AAPL is set to launch its first online store for India on Sep 23. The store will sell the company’s complete range of products that include the iPhone line-up, the Mac computing device line-up, the iPad series, Apple AirPods family, HomePod smart speaker and more.
The online store launch is coming right before the festive season of Diwali in India when the demand for electronics sharply increases. This is likely to help Apple tap consumers who have been holding back on non-essential purchases amid the coronavirus pandemic.
Available on Apple.com/in, the online store will be Apple’s first direct retail presence in the country. So far, Apple had been relying on authorized distributors and retailers in India for offline sales as well as on online shopping platforms such as Amazon.in and Flipkart.
According to Apple, all orders will ship with contactless delivery fulfilled by BlueDart within 24 to 72 hours