From ELLE Decor
As the #blacklivesmatter hashtag slowly stops trending online, how are large corporations going to continue to use their power to make an impact toward economic equality for Black businesses in their respective industries? Aurora James—the founder of Brother Vellies, a luxury accessories brand—came up with the 15 Percent Pledge as a response to the many people and businesses alike who have asked the question, What can we do to help?
The name of the project is derived from the fact that Black Americans make up nearly 15 percent of the U.S. population; the pledge began to go viral after James proposed the idea on her personal Instagram account and directly tagged major retailers such as Target, Sephora, and Whole Foods. When companies sign on to take the pledge, they are promising that at least 15 percent of their shelf space will be devoted