There was a time when small-business people did not have to be geeky or tech savvy.
Especially now, in this COVID-19 world, it is vital that anyone owning, running or working in a small business be as smart about technology as they are about business.
That is sometimes easier said than done.
Here are the most common tech mistakes that small businesses make, and how to avoid them.
1. Looking small
Of all the great things the internet has brought to small business – and the ability to sell anywhere, anytime is just for starters – maybe best of all is that there is no need to ever look small again. You may be small offline, but online, you can look every bit as big as your biggest competitor. If your website and social presence aren’t top notch, you are leaving money on the table.