Thomas Cook relaunched as online-only tour operator

The company is currently only selling holidays to beach resort destinations with no quarantine or FCO restrictions - Getty
The company is currently only selling holidays to beach resort destinations with no quarantine or FCO restrictions – Getty

Thomas Cook has risen from the ashes of its collapse last year, and recommenced selling holidays as an online-only travel company. 

Relaunching today, Thomas Cook will sell holidays via its website and over the phone – but will not have a presence on the high street, nor operate its own flights. Its destinations are, understandably, limited too: the company is only offering trips to beach resort hotspots with no quarantine or FCO restrictions – such as Italy, Barbados, and some areas of Greece. 

The brand is now operating under the ownership of Chinese firm Fosun Travel Group, which acquired the name and other intellectual property assets for £11 million last year. The collapse of the 178-year-old company left 150,000 holidaymakers stranded overseas, sparking Britain’s biggest peacetime repatriation effort. 

The new owners

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Founded 25 years ago, tours and activities business Viator’s initial tactic was to emphasize a curated selection of top experiences in each destination, but Tripadvisor reversed that strategy three months later after acquiring the company in 2014.

At that juncture in November 2014, Tripadvisor decided that quantity would be the way forward as that was a push that some of its rivals were making.

But now, with some 395,000 tour products in the fold, there’s a new pivot.

In a move announced Tuesday and reported by Arival, Viator introduced new product quality standards that would give more exposure to excellent tours and activities, and penalize and even delist others that it finds to be subpar.

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