Oofos Raises Money for Cancer Research, How Belk, Net-a-Porter and More Are Helping in the Fight Against COVID-19
July 31, 2020: Oofos founder Lou Panaccione, is participating in the Pan-Mass Challenge in support of former colleague Duncan Finigan, who lost her battle with breast cancer. The challenge is an annual bike-a-thon that raises money for charity, with 100% of every rider-raised dollar going to the Dana-Farber Cancer Institute. While the event has shifted to a virtual format this year, Panaccione will be embarking on an actual 100-mile ride across the South Shore of Massachusetts on Aug. 1 and Aug. 2, with a stop at Nor’easter Surf Shop, where the first pair of Oofos shoes were sold.
July 30, 2020: Katy Perry Collections is celebrating Camp Firework with a new rainbow sneaker iteration. Inspired by the winning designs of three talented campers, 100% of the proceeds from the new Firework sneaker are set to go towards Camp Firework; the camp works to empower children from underserved communities by encouraging