EBay Modernizes Platform, Sees Major Uptick in Sales During Pandemic

Here, Bradford Shellhammer, eBay’s global head of buyer experience, talks to WWD about modernizing eBay’s platform, consumer evolution and how the brand grew during the coronavirus pandemic. WWD: In your opinion, what is eBay’s sudden spike in buyers attributed to? Why has the secondhand market accelerated during COVID-19? WWD: How […]

shopping experience to meet consumers’ needs during the coronavirus pandemic — and now, e-commerce is primed to enter the next frontier. But for older e-commerce brands, such as eBay, that means modernization of its platform and reevaluation of an evolving and growing customer base.” data-reactid=”19″>Brands and retailers have swiftly amped up the online shopping experience to meet consumers’ needs during the coronavirus pandemic — and now, e-commerce is primed to enter the next frontier. But for older e-commerce brands, such as eBay, that means modernization of its platform and reevaluation of an evolving and growing customer base.

eBay’s global head of buyer experience, talks to WWD about modernizing eBay’s platform, consumer evolution and how the brand grew during the coronavirus pandemic.” data-reactid=”20″>Here, Bradford Shellhammer, eBay’s global head of buyer experience, talks to WWD about modernizing eBay’s platform, consumer evolution and how the brand grew during the coronavirus pandemic.

shopping has seen exponential growth through 2020 as households have adjusted to new ways of shopping due to COVID-19. Data shows that e-commerce sales hit a July record of $66.3 billion, which is up 55 percent year-over-year. In April and May alone, we saw approximately 6 million new buyers join the eBay platform.” data-reactid=”29″>Bradford Shellhammer: Online shopping has seen exponential growth through 2020 as households have adjusted to new ways of shopping due to COVID-19. Data shows that e-commerce sales hit a July record of $66.3 billion, which is up 55 percent year-over-year. In April and May alone, we saw approximately 6 million new buyers join the eBay platform.

We’ve also seen a huge influx of small businesses join. Since March 2020, tens of thousands of small business sellers have been added to our platform. Shoppers are bargain-hunting from home or they are looking for very specific items, and the secondhand market provides affordable options that meet shoppers’ needs. We saw significant growth in verticals, including: Home and Garden, Electronics, Fashion, Auto Parts and Collectibles.

Increasingly, these consumer expectations are crossing into physical stores as innovative retailers adopt new clientele and customer service technologies that empower their associates to build meaningful connections with shoppers through personally tailored services.

Dark Mode, which eases the online viewing experience and was our top customer requested app feature of the year.” data-reactid=”34″>We know the product decisions we make have a real impact on buyers, and we strive to create the best experience. To drive customized engagement, we’ve introduced new features like Dark Mode, which eases the online viewing experience and was our top customer requested app feature of the year.

Local Pick-Up, which enables buyers to purchase items online and pick up directly from sellers in their vicinity, saving them money on shipping fees and streamlining the delivery process. Other new features of note are video integrations in our eBay Motors app, and Best Match, which is designed to show a shopper the most relevant listings.” data-reactid=”35″>We also launched Local Pick-Up, which enables buyers to purchase items online and pick up directly from sellers in their vicinity, saving them money on shipping fees and streamlining the delivery process. Other new features of note are video integrations in our eBay Motors app, and Best Match, which is designed to show a shopper the most relevant listings.

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