Primark has set out its current plans regarding online shopping.
Shoppers have called for the brand to go online for many years, but the lockdowns of the past 10 months have increased this demand, with customers unable to get their fix whenever non-essential shops have been forced to close.
Previously, Primark finance chiefs have said going online simply wouldn’t work for the retailer’s business model and now the store has spoken out again, Manchester Evening News reports.
Now Primark has issued an update on any plans to offer online shopping.
Posting on Twitter, Primark wrote: “If you could choose, what would be your dream Primark collab for 2021? ”
Shoppers were quick to comment, with many making their own collab suggestions.
But there appeared to be one request which outweighed the rest – an online store.
Responding, one person said: “How about online shopping like the rest of the world. Why are do you still refuse to do this. Shops are closed so everyone goes online you are losing out.”
Primark then replied with a huge blow to online shopping hopefuls, writing: “We will pass your suggestion on, but we have to tell you David, an online store is not in our plans!”
Another shopper said: “Primark X online shopping so my high risk disabled 23 year old can shop without leaving the house, she’s been in once with her Dad, she needed to & said it felt safe but I think we’d all like if she could just order online, she only shops at Primark or Little Mix’s merch website.”
Primark responded: “Hi Amanda, it is not in our plans unfortunately. Stay safe.”
“Please make your clothes available online!!!” demanded somebody else.”
Primark came back: “Hi Jack, we don’t offer online shopping, but we thank you your suggestion!”
When asked why they won’t open up an online store, Primark told one Twitter user: “Our amazing prices would not be anymore.”
We can live in hope.