As the pandemic forced shutdowns worldwide, no aspect of the film industry faced a more immediate existential threat than the festival circuit. While mainstays from Cannes to Telluride chose not to hold events at all, others did the once-unthinkable: They migrated online. Now, the race is on to provide digital services that support the unexpected era of the virtual film festival.
Enter Shift72, which counts Toronto, New York, and Sundance among its upcoming clients. The New Zealand-based company has provided secure press and industry screening platforms since 2008 and has now emerged as a leading company poised to tackle the challenge of creating online festivals. However, it’s hardly alone in an industry that has just gotten started and could be here for good.
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In conversations with IndieWire, festival organizers discussed the frantic process of shopping for cost-effective platforms that could meet their needs on a tight schedule