A millennial car customizer who counts Lebron James and Kendall Jenner among his clients explains why he’s expanding his business with a luxury shoe line
Car customizer Vik Tchalikian has a client list that includes Lebron James, Kendall Jenner, and even singer Billie Eilish.
In early July, Tchalikian expanded his car business, RDB LA, into the luxury fashion sector by launching a shoe line: RDB Shoes.
In an interview with Business Insider, Tchalikian talks about the transition from cars to luxury fashion, and what he’s learned about making high-end shoes.
Visit Business Insider’s homepage for more stories.
To car customizer Vik Tchalikian, it doesn’t matter if you drive a Mercedes Benz G-Wagon or a Honda Accord — if you want a snowplow attached to the front of your car, he’ll do it.
“Logan Paul had us put a snowplow on the front of his big G-Wagon Mercedes Benz,” Tchalikian told Business Insider. “That job cost almost 30,000.”
Apparently, according to Tchalikian, the snowplow was used just once for a Youtube video