Zoom launches OnZoom to facilitate online classes and events

Zoom unveiled an integrated marketplace for online events at its annual Zoomtopia event this morning, signaling the next step in its evolution as a video communications platform.

It has been a whirlwind year for Zoom, the historically enterprise-focused video chat tool that was thrust into the spotlight by the COVID-19 crisis. The San Jose, California-based company’s shares have risen by more than 700% since the start of the year, with its market cap now sitting at $140 billion — up from $17 billion in January. And its revenues and user numbers exhibited hockey stick trajectories as companies around the world suddenly adopted virtual meetings. Thanks to the pandemic, Zoom has become the default communications conduit for virtual family catch-ups, drunken weekend quizzes, yoga classes, and even online dating.

Put simply, Zoom became a verb during lockdown.

But Zoom was also blindsided by the surge in demand it saw across the

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How to get noticed at virtual recruiting events and job fairs

  • As many companies continue to operate remotely amid the coronavirus pandemic, recruiters are using virtual career fairs and online networking events to find new hires among recent graduates.
  • Meeting a potential employer over video chat can seem intimidating at first, but there are several strategies you can use to stand out and make a good impression.
  • Practice good Zoom etiquette by having a clean background and putting yourself on mute when you’re not speaking. Ask questions about the office culture, how different employees work together, and the company’s plans for reopening.
  • Follow up via email to reiterate your interest, and make sure your online presence (both on LinkedIn and on Instagram) is curated appropriately and represents you in a professional way.
  • Visit Business Insider’s homepage for more stories.

With so many schools moving classes online, colleges have taken to virtual recruiting. Safety precautions during the pandemic means many students (and

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Major conferences are shipping swag to your door as Covid-19 shuts down business events industry

The media summit swag bag is likely a money-loser after factoring in shipping costs, Rosenbaum said, but there is hope it could drive more late interest and sales for the event. Recipients have been posting pictures of the swag bag on social media, he said, getting the event in front of more people.


Zoom and a host of other videoconferencing platforms have made it relatively easy to shift event programming online. But the events are competing for attention with Netflix, children, dinner and other distractions. Without the perks of letting people pass business cards and chat over pastries, virtual events are left asking a smaller audience to pay chopped-down ticket prices. Online conferences pull in about 13% of the revenues expected for in-person equivalents, according to a September report from the Center for Exhibition Industry Research, a trade group. The same report projected that large business events are unlikely to

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Apple to Let Facebook Online Events Temporarily Avoid 30% Cut

(Bloomberg) — Apple Inc. will let users of Facebook Inc.’s online events product use the social network’s own payment method through the end of the year, temporarily bypassing the iPhone maker’s typical 30% cut.

The Cupertino, California-based technology giant said it is making the exception as some businesses were forced to move their physical events online due to the Covid-19 pandemic. App Store apps that facilitate in-person classes or events have always been allowed to accept payment methods other than Apple’s, bypassing the fee. But once businesses moved online, almost all classes became virtual and were no longer exempt from Apple’s 30% cut.

Apple said that after the reprieve through the end of 2020, Facebook will be required to implement the in-app-purchase system. The iPhone maker noted that it gave the same exemption to Airbnb Inc. and ClassPass.

Facebook rolled out a live events feature in August that lets business

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Apple Gives In, Allows Facebook Pay for Paid Online Events

Facebook has hardly been discreet about its frustration with Apple over the latter’s 30 percent cut for in-app transactions — a policy that muddied the social media company’s messaging that its new paid online events offering would be free for a year.

Now it seems that the pressure campaign worked: Facebook said Friday that the iPhone-maker has relented, allowing businesses to charge for online events on the social network without incurring the fee.

To be more specific, Apple has granted an exception to its rule that developers must use Apple Pay, which triggers the 30 percent cut, Facebook said. Now it can use its own Facebook Pay system, which bypasses the issue and allows most merchants — apart from game developers — to keep the entirety of the revenue until the end of the year.

The relationship between Apple and Facebook may be best described as “frenemies,” as two tech

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Apple is temporarily scrapping its controversial 30% App Store fee for Facebook’s new online events feature

<p class="copyright">AP; Francois Mori/AP</p>
  • Facebook said on Friday that businesses holding online paid events on the social platform will be able to avoid Apple’s 30% fee through the end of the year.

  • Previously, Facebook said it could not get Apple to budge on its policy, which stipulates that the iPhone maker takes up to a 30% cut on transactions made through the App Store.

  • Now, Apple will allow Facebook to use its own payment system called Facebook Pay, enabling businesses to avoid the commission rate.

  • Apple’s App Store fee has been at the center of antitrust concerns surrounding the tech giant.

  • Visit Business Insider’s homepage for more stories.

Little more than a month after Facebook called out Apple for collecting its App Store fee on a new feature aimed at helping small businesses, the iPhone maker is changing course.

Facebook announced on Friday that businesses hosting paid events on the social

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‘ShadowGate’ video spreads misinformation, conspiracy theories about major events

The claim: Government contractors form a “shadow government” responsible for an anti-Trump plot, orchestrating global events

This past weekend, a conspiracy theory-laden video, “What they don’t want you to see,” was posted across social media platforms, racking up millions of views in a matter of days.

The video opens with the title image “ShadowGate,” the title which InfoWars correspondent Millie Weaver advertised the project as on her website on August 3.

The nearly 90-minute video rife with disinformation was produced by Weaver. Weaver was recently arrested alongside her boyfriend after being indicted by an Ohio grand jury on charges of robbery, tampering with evidence, obstructing justice, and domestic violence, according to Fox News.

USA TODAY reached out to Weaver for comment.

The video is filled with false claims and insinuations, centering on the notion that a cabal of federal contractors is using advanced data collection techniques to engineer global events

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Facebook Debuts Paid Online Events, Swipes at Apple for Fees

Facebook will now let individuals, businesses and other organizations make money from events held on the platform, the company announced Friday.

True to its name, Paid Online Events allows accountholders to charge for event tickets or registrations for online events held on Facebook. According to vice president Fidji Simo, head of the Facebook app, the feature was developed as a way of helping small businesses survive the coronavirus pandemic, which has ravaged sectors like retail, restaurants and in-person events.

“We’ve been testing this product for a while and now it is available to Pages in the U.S. and in 19 other countries,” she said in a press conference call held Friday. “So starting today, businesses creators, educators, media publishers can all start earning money from online events to help grow their business, connect with our community and reach new audiences all over the world.”

Using Facebook Pages, where accountholders can

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What Harvard MBA Virtual Admissions Events Are Like

It was the first virtual graduation in the history of Harvard Business School

The COVID-19 pandemic forced b-schools across the nation to shift their courses online back in March. And following suit, many in-person events and functions had to be canceled only to be brought back in a virtual state.

At Harvard Business School, two primary admissions programs – the Summer Venture in Management Program (SVMP) and Peek Weekend—went virtual this summer due to the pandemic. Despite the fact that attendees didn’t meet in-person, the virtual gatherings still saw great success, according to an article by the HBS Newsroom.

“One silver lining of the coronavirus pandemic is that it provided an opportunity to expand virtual admissions events beyond what we thought was possible,” Kate Bennett, director of marketing for MBA Admissions at HBS, tells Newsroom. “We were able to reach a far higher number of prospective students—an unprecedented number of

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What’s Next for TV Markets? Survey Highlights Reduced Delegations, Year-Round Online Events

Click here to read the full article.

As the industry gets used to working within the virtual space, U.K. media consultancy K7 Media has surveyed 40 clients — made up of some of the biggest international TV distributors, broadcasters, and production studios  — to learn more about their experience with these new virtual events and the role trade shows will play in the ‘new normal.’ K7 Media’s head of strategy Girts Licis looks at what’s next for TV markets and conferences.

As it became increasingly clear that physical events would be unable to go ahead as planned, we noticed everyone — from existing event organizers to publishers and analysts — rush to establish an online footprint.

There’s no doubt the industry has adapted well to ‘attending’ events online, with 55% of clients surveyed reporting watching or listening to an online session curated by a TV event. Highly anticipated annual markets,

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