YouTube

Politics may finally make it big on the internet’s No. 1 website: YouTube

Politics are hard to miss on YouTube this year.

Last month, Joe Biden made a splash when his campaign bought out YouTube’s homepage with an ad about sports stadiums that had been left empty by the coronavirus pandemic. The ad got more than 10 million impressions, his most ever on the site.

President Donald Trump’s campaign has purchased YouTube homepage ads, too, and he reserved the space again for early November as voting ends, Bloomberg News has reported. The ads are autoplay, making them all but unavoidable.

Beyond those ads, politics are popping up in all sorts of videos. A legion of well-practiced right-wing YouTube personalities, some with large followings, have been posting daily videos boosting Trump and launching attacks against Biden. And digital strategists for various political campaigns are exploring ways to seep political discussion deeper into YouTube’s niche audiences, placing ads alongside cooking shows, for example. Others are

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How to change your YouTube name

Feel like the YouTube name you made up when you first started is holding you back from hitting that next subscriber milestone? Want to reinvent yourself without starting a new channel? You’ve come to the right place. This guide won’t help you make a living online, but it might give your channel the makeover it needs by teaching you how to change your YouTube name in just a few quick steps.

Before you read on, keep in mind that this guide is focused exclusively on changing the name on your channel — that is, the name that appears when people visit your channel’s main page. If you want to change its URL, you can create a custom one if you’re eligible, or delete it and create a new one, but you can’t change an existing custom URL.

Also, bear in mind that although you can change your name a couple

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How the coronavirus is changing the influencer business, according to marketers and top creators on Instagram and YouTube

Macy Mariano. 

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Macy Mariano.
  • Marketers and digital creators are adjusting to changes in the influencer-marketing industry as the coronavirus continues to spread globally.

  • As with most businesses in the ad industry, professionals have trimmed budgets, canceled events, and looked for alternative revenue streams.

  • Several months in, brand deals are slowly starting to trickle back and creators are adjusting to a new normal in their careers. 

  • Business Insider spoke with influencer-marketing professionals across the industry to better understand how they are adjusting their businesses to continue to earn a living during the coronavirus pandemic and the resulting economic turmoil. 

  • Subscribe to Business Insider’s influencer newsletter.

This post will be added to when new information becomes available and was last updated on September 1.

As the near-term effects of the coronavirus outbreak continue to be felt across the global economy, businesses and creators in the influencer-marketing industry

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Inside the life of Natalie Mariduena, YouTube star David Dobrik’s assistant and childhood best friend who has helped grow his business

Natalie Mariduena. 

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Natalie Mariduena.
  • Natalie Mariduena has over 4 million followers on Instagram and is known online as YouTube star David Dobrik’s childhood best friend and assistant. 

  • When she’s not appearing in Dobrik’s vlogs or TikToks, she is working beside him to help design items of merchandise or plan out content. 

  • Her involvement in the business started a few years ago as an intern, when Dobrik asked her to come out to Los Angeles and help him out.

  • Mariduena spoke with Business Insider about what it’s like to work for Dobrik and explained how his business works.

  • Subscribe to Business Insider’s influencer newsletter: Influencer Dashboard.

Fans of YouTube star David Dobrik know Natalie Mariduena as “David’s assistant Natalie,” and his childhood best friend from Chicago.

Officially, Mariduena is an executive assistant of David Dobrik LLC, and when she’s not appearing in Dobrik’s vlogs

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The Trump campaign accidentally gave YouTube ad money to Chinese state media

trump russia china youtube ads
trump russia china youtube ads

Omelas

  • The Trump campaign is unintentionally funding Chinese and Russian state media outlets by running YouTube ads on their channels, a new study found.

  • At least 22 Trump campaign ads ran on YouTube channels linked to the Chinese government this month alone, according to an analysis of thousands of YouTube videos by cybersecurity firm Omelas.

  • The findings come after the Trump administration cracked down on Chinese-owned media outlets earlier this year, imposing steeper requirements on how they operate in the US.

  • The Trump campaign said it didn’t intentionally target those YouTube channels. YouTube ads typically target specific types of viewers, rather than individual channels, but ad buyers can choose to opt out of showing ads on certain channels.

  • Visit Business Insider’s homepage for more stories.

President Donald Trump has made China a target of his campaign for reelection — but in an ironic twist, some

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This course teaches you how to start a lucrative YouTube career

This course teaches you how to start a lucrative YouTube career
This course teaches you how to start a lucrative YouTube career

TL;DR: The Video Editing and Marketing Certification bundle is on sale for £34.43 as of August 11, saving you 97% on list price.

To make a career out of content creation, you’ll need to be trained on video editing, production, and animation, as well as video marketing. This is where the Videography Editing and Marketing bundle comes into play.

On sale for £34.43, this affordable master class doesn’t just start and stop with video editing (although there are plenty of lessons dedicated to just that). It also comes chock-full of business and marketing courses that will prove to be invaluable if you are hoping to turn your passion for vlogging into a side-hustle or even full-time career.

SEE ALSO: Master Facebook marketing with this set of online classes

The Videography Editing and Marketing Certification bundle is broken up into

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The rise of Jake Paul, the YouTube megastar whose home was raided by the FBI as part of an ongoing investigation

Jake Paul.
Jake Paul.

Eric Charbonneau/Invision for Lionsgate Home Entertainment/AP Images

  • Jake Paul is a 23-year-old YouTube star who got his start on video-sharing app Vine.

  • The former Disney Channel actor has nearly 20 million subscribers on YouTube, where he posts vlogs and pranks.

  • Paul married fellow YouTuber Tana Mongeau in 2019, but it was later revealed that the marriage was fake. 

  • The FBI raided Paul’s Calabasas, Calif., mansion on Wednesday as part of an ongoing investigation into “criminal acts” regarding Paul’s May visit to a Scottsdale, Arizona, mall, an agency spokesperson said. 

  • Visit Business Insider’s homepage for more stories.

Jake Paul, 23, is one-half of the Paul brothers, two of the most recognizable and controversial YouTube stars. Jake Paul garnered online fame on Vine before even graduating high school, and found early notoriety as a star on Disney Channel. 

Since then, Paul has gained millions of followers across social media who

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Internet star Gabbie Hanna says YouTube has fostered a toxic environment where drama channels are encouraged to take down top creators

Gabbie Hanna's career as a Viner turned YouTuber took a dark turn over the past year.
Gabbie Hanna’s career as a Viner turned YouTuber took a dark turn over the past year.

Facebook/Gabbie Hanna

  • Internet personality Gabbie Hanna recently stoked controversy by fighting with friends, drama channels, and YouTube itself before deactivating her Twitter and Instagram accounts.

  • Hanna, who has over 6 million YouTube subscribers, also became a TikTok meme when users turned one of her rants into a sound bite.

  • In an interview with Insider, Hanna discussed her recent controversies, her mental health, and her relationship with YouTube.

  • Hanna said the platform had fostered a toxic environment where drama, commentary, and “tea” channels are incentivized to repeatedly tear down top creators.

  • Visit Insider’s homepage for more stories.

Before her abrupt disappearance from the internet, Gabbie Hanna seemed as if she were living the influencer dream.

After beginning her online career in 2014 on the TikTok predecessor Vine, Hanna transitioned her audience to YouTube, where she

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How the coronavirus is changing the influencer business, according to marketers and top Instagram and YouTube stars

Macy Mariano.
Macy Mariano.

Macy Mariano.

  • Marketers and digital creators are adjusting to rapid changes in the influencer-marketing industry as the coronavirus continues to spread globally.

  • As with most businesses in the ad industry, professionals are trimming budgets, canceling events, and looking for alternative revenue streams.

  • Business Insider spoke with influencer-marketing professionals across the industry to better understand how they are adjusting their businesses to continue to earn a living during the coronavirus pandemic and the resulting economic turmoil. 

  • Subscribe to Business Insider’s influencer newsletter: Influencer Dashboard.

This post will be added to when new information becomes available and was last updated on July 9, 2020.

As the near-term effects of the coronavirus outbreak continue to be felt across the global economy, businesses and creators in the influencer-marketing industry are doing their best to adapt.

Influencers have seen some of their sponsorship deals shut down and events cancelled, with many shifting their

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YouTube cuts off Shane Dawson’s ad money

Shane Dawson
Shane Dawson

YouTube has stopped allowing Shane Dawson to make money from adverts on his three channels, which have 34 million subscribers between them.

The decision comes after the vlogger apologised for having uploaded multiple offensive videos, including appearing in blackface and using racial slurs.

On Friday, Dawson posted a video titled Taking Accountability, in which he apologised for such content.

“I should lose everything,” he said. “I have put so much hate on the internet.”

Dawson became one of the streaming giant’s original stars after launching ShaneDawsonTV in 2008, building a reputation as an online shock jock of sorts.

The 31-year-old has 22.4 million subscribers on his main channel, but has lost almost a million subscribers in the past month, according to tracker Socialblade.

In the past, he has also posted videos insulting people living with disabilities, and joked about paedophilia and hypothetically murdering a woman.

Controversies

YouTube confirmed

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