We all have our own personal brand from the way we present ourselves on social media to our LinkedIn profiles. This is the way we attract people onto our profiles ad how we open ourselves to different opportunities. But now it seems like personal branding is more important than ever and you can guess what has caused this. Yes, the worldwide pandemic. With more people at home there has been an increase in people polishing their personal brand and the way they presented themselves on the internet. However, this isn’t something new and has always been an important thing to consider. This article will give you an insight into why and how personal branding is more important than ever and why (if you already haven’t) should be maintaining your personal brand.
Unfortunately, many people have experienced being made redundant from their jobs when they least expected it or could least afford it. Many of those that were secure in their jobs might have forgotten to make sure that they are updating themselves on the internet. This is where your personal brand is extremely important as facing a job loss means you need to reflect on yourself and think about the:
– Skills you’ve achieved
– All your wins
– What you loved about your job
– What do you want in your next job?
– How are you going to get to that point?
So, it is important that you update your personal brand, which will directly help build a strong network of people that will help you find your next opportunity.
How do you do this?
The most popular platform to boost your personal brand and expose yourself to opportunities is LinkedIn. It is important to update your LinkedIn profile, showcasing your updated experiences, skills you’ve developed or even courses you’ve obtained certificates from. You also want to write in your bio that you are open to opportunities so recruiters and future employers can see straight away.
Other ways to engage with LinkedIn and expand your personal brand is to:
– Engage with your network on your feed by liking, commenting and sharing their work.
– Produce your own work and share it to your feed so you can gain recognition, feedback and conversation. This can be through imagery, a blog post, an article, a video or any way you want to express yourself and your passion which shows recruiters that you engage in the field you want to work in, and this therefore strengthens your personal brand.
– Connecting with professionals within the field you are in or want to be in and spark a conversation. By this you want to introduce yourself as someone confident and passionate about what you do which will reflect in your LinkedIn profile. You want the conversation to lead to you grabbing a virtual coffee with the person whereby you can have a conversation over the phone or face-to-face through zoom. This is a great opportunity to sell yourself and what you are seeking in your next role. Sometimes the conversation may not end the way you’d hoped it would but as you have established a rapport with the person you speak to, you would be able to get a recommendation of someone else you can reach out to within the field of work. This is how you then begin to build a strong network which reflects onto your personal brand.
However, as well as reaching out to others and requiring favours and suggestions, it is also important to give back too. This is another way you can build your personal brand up by helping others. This can be done by giving someone useful advice, recommending them to someone or can be simply you share their work, so they have more exposure. This is something you should keep in mind as you cannot expect others to do things for you and help you grow your personal brand if you are not reciprocating too. But remember this still helps your personal brand as you are showing you are helpful, trustworthy and also happy to help those that are in the same position as you.
It is also important to remember to constantly be improving and growing your personal brand. Even when you have a job it is important to update yourself to show your network that you are thriving within your job role. This could be you picking up a side project, completing a course and showing it off online. By updating your personal brand as you go along this avoids the panic if you lose your job unexpectedly. As you would have already had an established presence and network online, you are then able to make use of the contacts you know to find yourself the next opportunity (whilst also helping someone else!)
These are just some reasons why personal branding is more important than ever and because of the pandemic it has heightened everyone’s need to up their personal brand online and maintain it. By doing so you will gain amazing new opportunities and meet like-minded people too! So, if you haven’t updated your LinkedIn or social media pages already begin today and see the impact it can have on your future!